Branding · Print · Vehicle Graphics
A sweet brand,
made unforgettable.
A coordinated visual identity for Cuppies Cakies and a Kitchen in Baltimore—bringing its playful bakery personality across promotional graphics, printed signage, banners, menus, and branded vehicle concepts.
Playful, colorful, and built to be noticed.
The design system uses strong contrast and repeatable brand elements so the business remains recognizable across different formats. Product photography creates appetite appeal, while the logo and script typography add a handmade, celebratory feel.
Creative approach
Brand consistency:
repeating the logo, color palette, and core message across assets.
Visual appetite appeal:
dessert imagery helps products take center stage.
Practical communication:
promotional pieces make room for contact details and key messages.
Cross-format flexibility:
the identity adapts to signage, banners, menus, and vehicle graphics.
Brand palette
Colors & typography
Suggested palette sampled and interpreted from the supplied project visuals. Use these as a consistent starting point for future collateral.
Montserrat / Arial Bold
Recommended for headings, short offers, and readable information.
Pacifico / Brush Script
Recommended for expressive bakery phrases and accent lettering. The original logo lettering should remain unchanged.
Bakery Pink
#F52D79
Fresh Teal
#20C9BD
Blush
#F6C5CC
Warm Cream
#FFF9EF
Chocolate Ink
#332B2A
Project summary
Design that helps the brand travel.
This project demonstrates how coordinated branding and print design can help a specialty bakery present a consistent personality across physical spaces, promotional displays, and branded transportation.
01 — VISUAL IMPACT
Deliverables represented
- Logo and visual identity presentation
- Promotional signage and display graphics
- Banner and menu-style print layouts
- Branded vehicle wrap concept
- Supporting promotional visuals
02 — BRAND RECOGNITION
Project details
Client:
Cuppies Cakies and a Kitchen
Location shown in branding:
Baltimore
Creative services:
Branding, graphic design, print design, and vehicle graphics concept
Portfolio note:
Descriptions are based on the supplied images; production, installation, and measured business results were not independently verified.
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