Selected work / Custom performance apparel
Prymal Fitness.
A fierce athletic apparel concept built around a signature gorilla mascot, high-impact red-and-black graphics, and a coordinated custom sublimation jersey design.
Project
Custom athletic jersey concept
Category
Fitness / Performance apparel
Design direction
Bold / Aggressive / High-energy
Studio
Graprix Design and Prints
Strength you can recognize.
Selected work / Custom performance apparel
Built for the primal mindset.
The visual direction puts the gorilla mascot at the center of the identity. Dark charcoal, vivid red, and warm gold tones create a forceful look, while distressed textures bring motion and intensity to the apparel graphics.
The front and back jersey layouts use different scales of the mascot to build a consistent identity across the garment: a compact chest mark on the front and a bold statement graphic on the back.
02 / Apparel showcase
Front. Back. Full impact.
Primal Red
#C92332
Obsidian Black
#111114
Gorilla Gold
#F2C15B
Steel Gray
#55545B
Pure White
Headlines and c#FFFFFFontrast
The jersey design balances strong visual presence with repeatable brand cues, making the mascot, color palette, and graphic texture work as one system.
03 / Design approach
Every detail adds intensity.
01 — MASCOT IDENTITY
Ownable character
The gorilla emblem gives the brand a memorable focal point that can extend across apparel and future merchandise.
02 — COLOR & TEXTURE
Red with an edge
Red, black, and gold accents combine with distressed textures to create a hard-hitting, high-energy athletic aesthetic.
02 — COLOR & TEXTURE
Red with an edge
Red, black, and gold accents combine with distressed textures to create a hard-hitting, high-energy athletic aesthetic.
04 / The result
A bold identity built to move with the athlete.
Primal Fitness translates a powerful mascot into a coordinated performance apparel concept. The result is a visually consistent jersey direction with strong contrast, recognizable branding, and clear front-and-back design intent.
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