Apparel Design · Sublimation · Brand Collaboration
BXFT Australia Built to Move.
A custom apparel collaboration bringing BXFT branding into performance and lifestyle wear. Graprix Design and Prints supported BXFT Australia with branded apparel across gym tees, rashies, urban shorts, and headbands—combining a recognizable identity with apparel designed for movement and everyday use.
From brand concept to wearable identity.
Graprix Design and Prints has been described as BXFT Australia’s gym-apparel design and printing provider. The collaboration covered work from concept through production, with attention to brand consistency, print precision, quality control, performance, and a premium, innovative look.
The collaboration story
For the case study, the core story is the partnership: translating BXFT’s identity into custom apparel that could be worn by clients and teams, with a cohesive look across different product types.
Story basis: details retained from prior project discussions and the supplied portfolio image. Specific sales results, production quantities, dates, and measured performance outcomes were not provided, so they are not claimed here.
Apparel represented in the collaboration
- Custom-branded T-shirts and gym tees
- Rashies / rash guards
- Urban shorts
- Headbands and coordinating apparel pieces
- BXFT-branded team and event presentation
Creative priorities
- Consistent BXFT brand application
- Clean, vivid apparel graphics
- Print precision and quality control
- Comfort, function, movement, and cohesive styling
Visual direction
Color palette & typography
A recommended web palette drawn from the dominant black-and-purple apparel visuals. Treat these as presentation colors for the case study; they are not a claim of BXFT’s official brand standards.
Antonio ExtraBold
Recommended display font for bold, athletic headings.
Barlow Condensed
Recommended for subheadings, labels, and compact body accents.
Arial / Inter
Recommended for readable body copy and details.
Jet Black
#09090B
BXFT Purple
#6F35C7
Electric Purple
#8A4DFF
Lavender Accent
#D9C4FF
Cool Gray
#B8B5C1
Case study summary
Performance apparel with a consistent brand presence.
The BXFT project demonstrates how custom apparel design and printing can help a fitness brand carry its visual identity across garments, group wear, and event merchandising. Graprix’s role centered on translating the brand into wearable graphics with attention to presentation and production quality.
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