Branding · Packaging · Apparel · Retail
A local favorite.
A brand built to last.
A cohesive brand experience for Panaderia—bringing its familiar red-and-yellow identity across packaging, uniforms, retail displays and anniversary storytelling.
More than a bakery.
Panaderia’s identity is built around recognizable colors, a memorable emblem and a warm bakery atmosphere. The goal is to carry those familiar cues consistently from the storefront to the product in a customer’s hands.
The Challenge
Connect every customer touchpoint—from anniversary promotions and store graphics to takeaway packaging, bread labels and staff uniforms.
01 / Overview
The Design Approach
Use red and yellow as signature brand assets, balance them with clean white space, and repeat simple stripes and bakery-inspired patterns to create recognition.
One identity. Every touchpoint.
A selection of campaign, packaging, retail and apparel applications showing how the brand can remain recognizable across different formats.
02 / Brand in Use
03 / Visual System
Built around recognition.
Suggested palette and font matches based on the supplied artwork. These are web-use recommendations, not verified original brand specification files.
Playfair Display
Suggested for expressive campaign headlines and anniversary messaging.
Montserrat
Suggested for clear labels, navigation, captions and supporting information.
Panaderia Yellow
#FFED00
Bakery Red
#E51E26
Dark Chocolate
#4A260F
Warm Gold
#D9A52E
Bread Cream
#F5EBDD
04 / Design Principles
Consistency creates trust.
A flexible system lets the brand adapt to different placements without losing its familiar character.
01 / RECOGNIZE
Lead with signature color
Use red and yellow in deliberate blocks to make the brand easy to spot.
02 / REPEAT
Build visual continuity
Carry stripes, emblem placement and bakery motifs across packaging, apparel and displays.
03 / SIMPLIFY
Keep information clear
Give product names and key messages enough contrast and breathing room.
VIEW MORE WORK
The Result
A more connected bakery brand experience.
From campaign graphics to packaging and uniforms, this design direction creates a consistent visual language that helps every customer touchpoint feel like part of the same Panaderia story.
START HERE
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